Campaign to create more appreciation for non-standard products

Swiss Farmers Association promotes direct sales of crooked vegetables

As part of the "Save Food, Fight Waste" campaign, stickers for crooked carrots, potatoes that are too small and the like can be ordered free of charge from the Swiss Farmers' Association (SBV). These stickers are intended to remind farm shop customers that they too can address food waste, wrote SBC in a press release.

There are also free information flyers on the subject. Even on the platform for direct marketers vomhof.ch, imperfect products can be marked accordingly. You can order the stickers (in two sizes) and flyers by mid-March, and the material will be delivered at the beginning of April.

Alternative buyers for rejected goods
In addition to promoting the direct sale of second and third class products, the responsible farming website offers tips from a farmer's wife against food waste.

At SBC there is also a list of buyers who accept goods rejected by others because of quality defects.

More appreciation
The goal of the national campaign "Save Food, Fight Waste" is to increase the appreciation of food among the population. Consumers should recognize that food is natural and therefore does not always look perfect.

Source: BauernZeitung


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