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“One bite and the consumer is hooked”

“We wanted a tasty cherry tomato variety with a good bite. We soon decided on Reddery RZ, because it is suitable for loose harvesting and has a nice truss shape,” says Christian Zeiler, managing director at tomato production company Zeiler in Austria. “We tried Reddery RZ for the first time in 2019 and we had a successful year with this variety.”


Christian Zeiler

Market results
“Reddery RZ stands out from the other cherry tomatoes in the premium segment. The major benefit for us as a grower is the consistency in product quality, both in terms of flavour and presentation on the vine,” comments Jamie Moracci, co-founder and President of Pure Flavor. This major American grower created a new brand called ‘RedRoyals’ for the Reddery RZ tomato. Moracci notes that the cherry tomato has already become a firm favourite with consumers: “Consumers quickly fall in love with this variety; one bite and they’re hooked! The stylish packaging attracts their attention and then the flavour generates the repeat sale.” Zeiler has developed their own brand for Reddery RZ too: “The name Süße Sophie says it all; this is the sweetest tomato in our segment.”


Jamie Moracci

Advantages for retailers
“The shelf life of Reddery came as a big, pleasant surprise. In fact, the fruit shape, the taste and the crunchiness all remain perfect after harvesting!” adds Zeiler. Pure Flavor positions its ‘RedRoyals’ as cherry tomatoes that are a worthy complement to every eating occasion. Thanks to the versatility of Reddery RZ, this cherry tomato can be positioned in the market in many different ways.

Reddery RZ at Fruit Logistica
Anyone who is interested in Rijk Zwaan’s newest cherry tomato is welcome to visit the Rijk Zwaan stand at Fruit Logistica 5-7 February in Berlin.

“We will be presenting Reddery RZ along with a number of packaging ideas at this year’s Fruit Logistica. We’re looking forward to talking to partners, retailers, traders and growers to explore the possibilities of Reddery RZ together,” comments Johan Vis, Marketing Specialist Tomato at Rijk Zwaan.

The company’s stand can be found in Hall 1.2, D-04. To arrange to meet Johan or any other Rijk Zwaan experts, go to: www.rijkzwaan.com/meet-us/fruit-logistica-2020

This year, once again, you can also make an appointment to visit the Retail Center in the heart of Berlin. To sign up, go to: www.rijkzwaan.com/retailcenter


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