The Bulgaria import of horticultural products amounted to € 3.26 billion in 2018. Of these, € 5,959 million of nuts were imported from the US, Greece, Ukraine, the Netherlands, China, Argentina and Turkey. Tomatoes are number 6 of the 10 largest growth markets.
The top 10 retailers:
Kaufland (share of 29%)
Metro Cash & Carry
Tobacco Market (Lafka)
Bulgaria (with 7 million inhabitants) has a growing, young and rich middle class that more and more prefers quality products, especially in the big cities. The demand for imported products, however, is influenced by the EU subsidies that Bulgaria receives to expand and further develop its own food production. The agricultural area covers 64,000 km2.
Trading with Bulgaria is attractive in itself. Bulgaria is easily accessible in terms of sales. The country has two ports in the Black Sea and an efficient sales network, including four international airports. Marketing and advertising expenses are low. More information can be found in the USDA Exporter Guide Bulgaria.
Source: USDA Exporter Guide Bulgaria