Plenty unveiled a huge new facility last summer with the promise that its produce would be more widely available. The expansion is now happening. The company’s greens are now available in a few Safeway and Whole Foods locations in the Bay Area — the first major chains for Plenty.
When Plenty’s new farm opened last year, it only sold produce to the public through online grocer Good Eggs, San Francisco’s Faletti Foods and Woodside’s Roberts Market. In recent months, it added both locations of Bi-Rite Market, Andronico’s in San Francisco, Berkeley Bowl West and Draeger’s Market in San Mateo.
Now Plenty’s boxes of greens — baby kale, baby arugula, a blend of bok choy and mizuna, and a blend featuring beet leaves and fennel — are also on shelves at three Whole Foods in San Francisco — 1765 California St. in Western Addition, 450 Rhode Island St. in Potrero Hill and 399 4th St. in SoMA. They’re also at Safeways in Menlo Park (525 El Camino Real) and Oakland (5100 Broadway).