Obeikan MDF, the Spanish packaging company specialized in medium density fiberboard, joins the Dutch Harvest House cooperative in the project 'Food Fellows', the initiative with which the cooperative is committed to converting rejected food or surplus which has not been able to sell into high quality products for consumption and commercialization.
This way, Obeikan MDF has designed specialized displays that are already positioned over the German shop shelves, to reinforce differentiation at the point of sale of premium products. They increase visibility and will encourage product consumption thanks to the eye-catching and colorful design of its point of sale displays. The designed displays are already at different points of sale in German supermarkets.
“The tomato sauce from ‘Food Fellows’ competes with highly positioned products in the market of the fruit and vegetable section. In this context, Obeikan MDF steps in, with a striking display that has a capacity of 30kg per tray, to attract the attention of the consumer at the point of sale” as Salvador Martínez, General Manager of Obeikan MDF says. "In addition, our flexibility, ability to quickly develop our products, as well as their sustainability, makes our displays the best option for any company that goes for these factors."
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