Supermarket chain Iceland has just starting selling mushroom steaks that look like real ones - but contain zero meat. Despite being made from mostly mushroom, they truly look very similar to normal meaty steaks.
Costing £2 for two and already in Iceland stores and available to buy on the supermarket's website, according to the online description, Iceland's No Bull Mushroom Steaks are made using 75% ground up mushroom, plus tomato paste and flavourings. There's no word on whether they actually taste nice, but they certainly look the part...
But the mushroom steaks are just one of many new vegan items hitting Iceland stores, with the retailer - who is already famed for its ground breaking vegan range - some of which are the first of their king to hit UK supermarkets.
Some of the new vegan items at Iceland include two new types of vegan burger (both two for £2), as well as an array of traditional British dishes - but re-imagined with plant-based ingredients.