Fighting child obesity

Could eBooks help encourage children to eat vegetables?

Concerned parties, hoping to encourage children to eat their vegetables, have not been idle. Based on the evidence that children who are exposed to pictures of vegetables are more likely to eat them, they launched the See & Eat project to try and help children.

The project an initiative funded by European Institute of Innovation and Technology (EIT) Food, led by Professor Carmel Houston-Price at the University of Reading and supported by the British Nutrition Foundation (BNF).

Child obesity is a major crisis and estimates of the number of overweight infants and children in the WHO European Region rose steadily from 1990 to 2008. The WHO Europe notes that over 60% of children who are overweight before puberty will be overweight in early adulthood. Child obesity can often lead to diabetes.

See & Eat
New eBooks, designed to help parents familiarise their young children with a greater variety of vegetables, are now available to download for free from the See & Eat Parent Resource website.

There are also numerous other resources available, including meal planners, shopping lists, and family-friendly recipes, developed to support parents and carers in encouraging their children to eat more vegetables.


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