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Holland Pavilion at SIAM 2020, April 14-19

Moroccan trade fair shows the country's dedication to growing their market

The Salon International de l'Agriculture (SIAM) in Meknes, Morocco is coming soon. The largest international agricultural fair of North Africa will be held from 14 to and including 19 April and the Netherlands will also be present. A Holland Pavilion will be set up through RVO (Netherlands Enterprise agency).

More than 1,000,000 visitors are expected at the SIAM. Passing the 1,700 stands from 70 countries, visitors can make contact with companies in the agro-food sector. SIAM is the largest and most visited international agricultural fair in North Africa in - regarding politics and security - stable Morocco.

Agricultural sector in Morocco
Agriculture is the most important economic sector in Morocco and produces for, among other markets, its own 37 million inhabitants. Morocco mainly exports fruit and vegetables to the Netherlands, the rest of Europe, the US and the Middle East. Increasingly more Moroccan agricultural products are also going to Sub-Saharan Africa.

Opportunities for Dutch companies
The development of sustainable agriculture and food production is in full swing in Morocco. Increasingly more attention is being paid to quality improvement, more efficient use of raw materials and water, storage and the processing industry. In other words, opportunities for Dutch companies, according to RVO.

Holland Pavilion
In recent years, the Netherlands has already been represented at the SIAM with companies that are or want to become active in the field of agribusiness and trade with Morocco. In 2017, the Dutch pavilion even received the prize for the best international stand.

In 2018, the Netherlands was the 'Pays d'honneur' with more than 30 participating companies. In 2019, the Dutch introduced the new 'Farming the Future' image to underline the innovative power and sustainability of Dutch agribusiness. Several contracts were signed at that time during the Holland reception.

For more information and registration, click here. E-mailing or calling is also possible via Yassine Errachti, from the Agricultural Department of the Dutch embassy in Rabat.

E: y.errachti@minbuza.nl
T: +212 537 219 613


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