Following their news on the new breeding center in Almeria, seed breeder Yuksel of course could not be missed at the Fruit Attraction, that was organized this week. At the show, the breeding company showed new products and introduced their new marketing & international key account manager Fabio Coullet.
Fabio will have a strategic and business oriented role, focused on delivering solutions the market needs and wants. "Yuksel has got a hands-on mentality and is involved in collaboration with multiple international stakeholders - a standing business with many opportunities", he explains.
For Yuksel and thus for Fabio it is important to monitor their products and markets and to identify the profitable opportunities both for their growers and for the breeder itself - something that Fabio will be involved in. Also he will lead the research and development programs, oversee the products in the markets and launch novelties.
Fabio brings experience from the horticultural industry as he has been active both in Agricultural Asset Management and in R&D with Duroc.
On the show Fabio showed a.o. the Yuksel products Pink Panther, a pink beef tomato, various colors of coeur de boeuf like the dark Bucanero and the bright Cassarosa & Bocamegra and orange truss Moda. Also cherry tomato Marcus was put in the spotlight.