Fruit Attraction has been an ideal stage for the Cooperativa Agrícola San Isidro (CASI) to make some announcements, such as the launch of Flamenko: its new commercial brand for the highest quality tasty tomatoes. It is a product that confirms the cooperative's "passion for flavor;" a new cherry pear tomato that stands out thanks to its taste and creamy texture." The Flamenko is to be sold in three kilo cardboard containers and in 250 gram tubs.
In addition to holding numerous meetings with its clients at the fair, CASI wished to celebrate its 75th anniversary with them, thanking them for their loyalty and sharing in the successes that the firm has achieved. Therefore, it organized an event held at the Hotel Only You Atoche, in downtown Madrid. It was an evening with meetings with dozens of clients from all over Europe, who were thanked for "their trust in all these years and were promised the same level of commitment for the future."
Many leaders of various administrations, including the Spanish Minister of Agriculture, Luis Planas, visited the stand during the first day of Fruit Attraction to congratulate the cooperative and wish it "a promising future full of successes." The president of the Provincial Government of Almería, Javier García, the Government and Agriculture delegates of Andalusia, and the mayors of Roquetas de Mar, El Ejido or Adra also visited the stand.
One of the messages that CASI wished to convey is that the value of its products is guaranteed by the good work of its more than 3,000 producers and professionals. Almeria's tomatoes, for example, stand out for the experience of the producers, the area's climatic conditions, the salinity of the waters and a good varietal selection.