Over the past 52 weeks lettuce declined in volume (kg) sales (-3.7%), while dollar sales for lettuce remained relatively stable (+1.7%) indicating higher average prices over the year. Both total vegetables and lettuce saw a decline across all consumer metrics, excluding average consumer spend over the latest 52 weeks. Across retailers, major supermarkets made up three-quarters of all lettuce sales, and also led dollar $ sales growth (+4.6%) whilst volume (kg) sales remained relatively stable (-1.8%). Lettuce saw some volume decline from buying households stopping their purchase of lettuce altogether or switching some of their purchases into other vegetables. However, the majority of the volume decline was due to continued buyers reducing their purchases of lettuce.
Pre-packed head lettuce grew its share of total lettuce in major supermarkets. Partially by introducing new buyers to lettuce as well as attracting loose lettuce buying households to shift some of their purchases into pre-packed. However, most of the growth came from continued pre-packed head lettuce buyers increasing their purchases in the latest 52 weeks.