Former employees and store insiders have lifted the lid on the supermarket’s secrets. A new documentary will reveal the secrets behind the success of one of the globe’s biggest budget supermarkets and Australian favourite, Aldi.
Airing on the UK’s Channel 5, the program delves into how the German supermarket has succeeded after overcoming old-fashioned snobbery and fighting for the attention of shoppers with its claims of high quality and low price own-brand products.
Aldi arrived in Australia in 2001 and now nearly two decades has more than 500 stores throughout the country. It is the country’s third biggest grocer. According to a survey, Australian shoppers rated Aldi as being the best value for money when buying groceries.
The show, entitled Inside Aldi: Britain’s Biggest Budget Supermarket featured ex-staff and experts who revealed the clever tricks that the retailer has used to cut costs.