A car park opposite the infamous New York City housing estate where rapper Jay-Z grew up seems an unlikely place for an agricultural revolution.
Ten shipping containers dominate a corner of the Brooklyn parking area, each full of climate control tech, growing herbs that are distributed to local stores on bicycles. This is urban farming at its most literal.
The containers are owned by Square Roots, part of America's fast-expanding vertical farming industry, a sector run by many tech entrepreneurs who believe food production is ripe for disruption.
The world's best basil reputedly comes from Genoa, Italy. Square Roots grows Genovese seeds in a container that recreates the city's daylight hours, humidity, Co2 levels - and all fed hydroponically in nutrient-rich water.
"Rather than ship food across the world, we ship the climate data and feed it into our operating system," says co-founder Tobias Peggs.