The Association of Horticultural Producers of Alto Aragón has estimated this season's Barbastro pink tomato production at 2.3 million kilos. This will entail an increase of 15% over the previous campaign.
The Barbastro has been an official variety since 2014, when the Government of Aragon awarded it the C ’Alial quality food and agriculture label, and the Spanish Ministry of Industry registered it as a national quality brand.
In this way, the Barbastro pink tomato went from being a product sold locally to conquering the markets of Zaragoza, Madrid, Catalonia, Basque Country, Navarre, Galicia, etc. There have even been offers to internationalize the Barbastro tomato and ship it to the UK or the US, but for now, the product's very perishable nature prevents these shipments abroad.
The tomato is sold in large stores, markets or ‘gourmet’ stores, and is also highly appreciated by restaurants. The retail price can range from 3.5 Euro per kilo to the 9 Euro that it reaches in Madrid or Barcelona.
The Barbastro pink tomato has helped generate about 150 direct jobs. It has also attracted investments from important companies, such as the Spanish Grupo Correas, whose current pink tomato production amounts to 550,000 kilos.