Roots expands into plant-based meat market

Roots has initiated a planting program specifically aimed at examining the effects of its RZTO and IBC technologies on several protein-laden crops to increase the content of leghemoglobin.

The crops will be planted at Roots’ research and development hub in central Israel where the protein content of the beans and peas will be measured in a two-part program using the company’s root zone temperature optimisation (RZTO) and Irrigation by Condensation technologies. Initially, root zone cooling will be measured, then in the autumn and winter, a second round of crops will be tested using root zone heating. Roots’ Irrigation by Condensation (IBC) technology will then be used to examine the effect on protein content of the ‘deficit irrigation’ concept using irrigation from just humidity in the air.

The results from each plot will be compared with a control plot planted under the same ambient conditions and results compared.

Leghaemoglobin is a form of protein in plants and contains Heme. Heme is the key ingredient in plant-based meats (similar in look, preparation style and flavour as beef, but without the environmental impact and negative health effects of real beef). Beans and peas are examples of crops from which Heme can be extracted.

Roots CEO, Dr. Sharon Devir said “Roots is aiming to enter the meat replacement market with this research initiative. We plan to address a major market that is surging due to the changing way we eat. Growing concerns about sustainable consumption of animal protein has urged consumers to elect for alternative protein sources, furthering demand for plant-based meat products.

“Reports state bean and pea protein is becoming more accepted in communities and is rapidly gaining popularity among plant-based meat manufacturers at a global level thanks to its high protein content and health benefits. Leading manufacturers in the global plant-based protein industry have shifted resources to developing common meat products, using pea protein as a base for future product development.”

The company is continuing to look for value-adding opportunities in the plant-based meat sector and will keep the market informed.

For more information:
Kefar Neter, P.O.B 3577
40593, Israel
Phone: +972-9-768-9995
Mobile: +972-54-457-3679

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.