"All flavors and colors of pepper, courgette and eggplant from the south of Mazovia" is the name of a marketing campaign, which began on July 10 and was organized by the Polish Association of Pepper Producers. The initiative was made possible thanks to the financial support from the Fruit and Vegetable Promotion Fund.
Radom region - leader of production
The organisers of the promotional campaign report that about 500 varieties of peppers are grown in Poland. Currently, the Radom region is the largest area of pepper, eggplant and courgette cultivation not only in Poland, but also in the whole of Eastern Europe. In addition, producers there grow significant quantities of green beans, Chinese cabbage and kohlrabi.
The region produces around 100,000 tons of pepper per year. Pepper is produced in around 3,500 farms, under more than 60,000 foil tunnels on an acreage of around 1500 hectares. The region is characterized by a unique microclimate - warmer than the surrounding areas and beneficial for growing peppers. But perhaps its strongest advantage is the 30-year-long tradition of pepper production, as well as the experience of its growers.
The peppers, eggplants and courgettes - produced in the south of Mazovia - are sold not only in the country but also abroad. They are exported to virtually all European countries. The Russian embargo has allowed the industry to restructure its distribution channels, and now, most of the production goes to the west and the north of Europe.
The importance of origin
The aim of the campaign is to raise consumer awareness of the various kinds of these vegetables and their health qualities, build consumer patriotism and increase the visibility of products from the south of Mazovia. The motto behind the campaign is the message: "When buying vegetables and fruits, choose the best for your family. Support Polish farmers and producers."
The launch of the campaign, which took place in Potworów, was attended by the Minister of Agriculture and Rural Development, Jan Krzysztof Ardanowski. The minister noted that the state does not have the possibility of direct intervention in the market.
“The effort to establish the Polish Food Group is in progress. Many entrepreneurs, who are used to dominating the processing and trading market, grind their teeth with anger at the thought that the state will not be passive and 'theoretical' in the defense of its farmers. From the legal point of view, everything is ready, but in terms of the initial capital, I am still holding talks with the Prime Minister of Poland and the Minister of Finance,” Ardanowski said. He also announced he will be continuing the fight for strengthening producers’ position in the food chain.
The minister also called on the producers to keep trying to convince consumers, both foreign and domestic, to buy Polish food. All agricultural organizations wishing to get involved in promotion, who have an idea how to best reach consumers and convince them to buy the best of Polish food, will be supported by the Ministry of Agriculture, he said.