Sustainability is becoming increasingly important in our society. Consumers are increasingly choosing packaging made of environmentally friendly, plastic-free material. As part of this social trend, Valstar and Den Berk Délice are now offering their Kumato tomatoes in sustainable packaging. In collaboration with Syngenta, the Dutch and Belgian fresh produce suppliers have developed a plastic-free packaging made from 100% FSC-certified paperboard.
The challenge for this packaging solution is to ensure product visibility and durability. Because these are the important decision criteria for the consumer when purchasing fruit and vegetables. "Together, we've tested a variety of ways to maximize visibility while optimally protecting the tomatoes, with two additional openings on the front and back for airflow," said a management spokesperson.
Sustainability & optics
The innovative packaging solution is part of a broader mission of the Valstar company, as customers should be inspired by new products and corresponding concepts. "This also includes packaging solutions we are developing, while consulting suppliers and customers, with sustainability as our top priority."
But sustainability is not the only focus of this new packaging for Kumato tomatoes. Strong taste and striking looks are playing an increasingly important role, especially with regard to fruits and vegetables. "Kumato stands out and is exotic. Within the dark, brown-gold-green color there is an intense, aromatic taste that adds a special touch to any dish, which is what makes Kumato Tomato a unique product. Our new packaging is designed to match and accentuate these qualities."
Premium brand 'Délice'
Due to its unique features, Den Berk Délice has decided to include Kumato tomatoes in its Délice product line. This premium brand was first introduced at the Fruit Logistica 2019. Kumato tomatoes in the new packaging are now available under the 'Délice' brand in units of 10 × 340g.