BerryWorld® are delighted to announce that they have just been awarded five Superior Taste Awards, gaining global recognition for our strawberries, raspberries, blueberries and blackberries.
The International Taste Institution has evaluated more than 15.000 food & drink products from around the world with their jury of prestigious Chefs & Sommeliers. Strict tasting methodology makes the Superior Taste Award, the most renowned independent certification worldwide.
Each of their exclusive berry varieties were evaluated on several factors, including appearance, aroma, texture and taste. BerryWorld® Jewel™ Raspberries, BerryWorld® Midnight™ Blackberries, BerryWorld® Sundown™ Blueberries, Sweet Eve 2 Strawberries and Eves Delight 2 Strawberries all received Superior Taste Awards with 2-stars.
“BerryWorld has always driven a strong focus on varietal innovation” explains Adam Olins, CEO, BerryWorld Group. “During our 25-year journey in fresh produce, we have secured exclusivity to some of the best berry varieties in the world, giving us the opportunity to expand shopper repertoire and drive purchase frequency for our customers. We are constantly investing in varietal development; you can never stand still. We truly believe in growing the berry world together and these awards are recognition of our commitment to pursue this vision.
The foundation of our business, is our people and our product, not only do our berries have to taste fantastic, they must be sustainable too; delivering a high yield for growers, improved shelf life for customers and fantastic flavour for consumers. I would like to personally thank our growers and customers for their continued support and of course, our employees for their passion and dedication towards an ever-challenging category within fresh produce.”
The International Taste Institution
The Superior Taste awards are organised by the International Taste Institution, formally known as ITQI, in Belgium. Over 200 jury members are carefully selected based on their experience in tasting. These professional taste-experts are members of the most prestigious Chef & Sommelier Associations and their talents are recognized in Chef & Sommelier competitions or by renowned institutions such as Le guide Michelin or Gault & Millau.