With its new SIMPLE Snack series, Mucci Farms is one of the finalists for the United Fresh 2019 Innovation Awards in the category of Best New Packaging. The company’s CuteCumber Poppers packaging won the award last year. SIMPLE is an acronym for Sustainable Innovation Made Purposely for our Living Environment. “This series of packaging is fully sustainable,” says Fernanda Albuquerque with Mucci Farms. “With a cardboard tray and surface printing on the film, the entire package can be recycled.”
Emily Murracas and Ajit Saxena showing SIMPLE snack.
Initial introduction to US market
“The United Fresh Show will be the initial introduction of the packaging to the US market,” Albuquerque mentioned. “We are still in the early stages of this packaging lineup that initially started out as just a recyclable item. It’s important to us that we are thorough in our research to find the best long term solutions. Over the past several months, we’ve been working on a variety of sustainable options including compostable solutions and other forms of recyclability. It’s an ongoing process,” she added.
Mucci Farms’ premium snacking items Sun DropsTM Sweet Red Grape Tomatoes (1 pint), Sun Bliss Sweet Orange Grape Tomatoes (1 pint), Blended Flavours Tomatoes (1 lb.) and Sweet to the PointTM Pointed Mini Peppers (8 oz.) will all be available in the initial SIMPLE Snack offering. “We already use a series of sustainable packaging for our organic line, but with a push toward more sustainable packaging across the board, we’ve decided to add to our conventional lineup,” Albuquerque explained.
Educational component is big plus
Mucci Farms is looking forward to the United Fresh Show and the company is a proud supporter and sponsor. “The variety of exhibitors is great and the emphasis on education makes this show unique,” said Joe Spano, Vice President of Sales & Marketing. “The sessions and workshops have been a benefit to our team members particularly because United Fresh does a good job of covering a wide variety of relevant topics related to the produce industry.”