Wilson Produce recently announced the addition of a new consumer package program for organic mini cucumbers. The company says this is another step to support the fourth generation family farm’s previously announced growth plans.
The production of organic mini cucumbers means that Wilson Produce can support a year-round retail program with peaks in spring and fall.
“Our new mini cucumber program is a ‘win-win’ for our growers and for us,” said Alicia Bon Martin, CEO of Wilson Produce. “It gives our growers the ability to build on their rotational cropping programs and for Wilson, it complements our existing Mighty Mini category by reinforcing our brand positioning in quality, highly snackable, fresh produce,” she added.
The inaugural shipment of organic mini cucumbers was in December 2018 to retailers throughout the U.S., from growers throughout Jalisco, Sinaloa and Colima in Mexico. Due to the early acceptance from customers and consumers, Wilson Produce has continued to expand production, it said.
Wilson Produce added that it continues to focus on increasing production on items like mini sweet peppers and squash, as well as expanding additional commodities like colored bell peppers and trending items like shishito peppers.
For more information:
Melinda Goodman
Ph: +1 (414) 469-5524
melinda@fulltiltmarketing.net
www.wilsonproduce.com