Organic pink tomato is becoming popular in the Region of Murcia and its cultivation area has expanded experimentally. The company Ecotomate, based in Mazarrón, is cultivating 2,000 test plants in a greenhouse in order to check its adaptability to the climate and its resistance to the winter months in the region.
Ecotomate also has an experimental plantation of cherry tomatoes, namely of Plum-cherry, Black-cherry and Yellow-cherry varieties, which are very productive and require specific cultivation techniques, different to those of traditional varieties.
The cultivation of pink tomatoes requires high temperatures and is exclusive of some regions in southern Spain. It is a variety that requires high care due to its lower external resistance, as well as careful handling and transport. For this reason, pink tomatoes were on the verge of disappearing in the last decade, given the difficulties involved in the planting and marketing compared to others, like plum or oxheart tomatoes. Pink tomatoes become ripe later, in the second half of July, due to their large size and, therefore, they need a longer harvest time. Although a lower production is obtained, the profitability is greater due to its quality and flavor, which help it stand out.
The Region of Murcia has 2,440 hectares devoted to tomato cultivation. The most common varieties are the smooth round tomato, with 1,458 hectares, ribbed salad tomatoes (627), plum tomatoes (177), cherry tomatoes (104) and premium quality ribbed tomatoes (73).