Last week, strawberries (especially 2 lb packs) were extremely popular, followed closely by other breakfast and brunch friendly fruits such as blackberries, blueberries, raspberries, apples, and grapes. Family cookout favorites were highly promoted too, such as corn, asparagus, mushrooms, watermelon, cantaloupe, cucumbers, tomatoes, grape tomatoes, onions, and potatoes.
California peaches, nectarines, and cherries made their first appearance, as did other local items such as Florida zucchini. Total ad numbers this week were 363,995, a 2% decrease from last week’s 371,475. The total number of ads broken out by commodity groups: fruit 151,636 (42% of all ads), onions and potatoes 45,070 (12%), vegetables 149,193 (41%), herbs 1,141, and ornamentals 16,955 (5%). The number of ads for organic produce was 43,567, 12% of total ads.
The following are the prices of major advertised items (3,000 plus stores) this week, compared to the same week last year. Significant increases in price for fruit items this week included only organic strawberries at 11%. Significant decreases included strawberries (2 lb) at 29%, apple juice at 18%, blueberries at 11%, and mangoes at 11%. Significant increases in price for onions and potatoes this week included Russet potatoes (8 lb) at 68%, yellow sweet onions at 14%, and red potatoes at 10%.
Significant increases in price for vegetables this week included organic cucumbers at 41%, grape tomatoes (1 pt at 39% and 10 oz at 13%), long seedless cucumbers at 11% and corn at 11%.
Significant decreases included only conventional cucumbers at 10%.