NexTech AR Solutions has signed a deal with Just Vertical, a hydroponic farming technology company, to provide augmented reality solutions to enhance the online shopping experience. Just Vertical will utilize NexTech’s ARitize eCommerce platform to create true 3D AR models of its AEVA hydroponic farming system, enabling consumers to ‘place’ it in their home before purchase to assure correct sizing and aesthetic appeal.
“Traditional agriculture is in dire need of disruption, as the current solutions on the market are not cutting it for consumers. We believe we’re on the path to changing that – our AEVA system has already helped to save more than two million liters of water, grown more than 10,000 pounds of fresh local food, and eliminated more than 100 million miles of food transport,” said Kevin Jakiela, co-founder of Just Vertical. “We chose NexTech to ARitize our AEVA system because we know it will provide a better level of education for our product and empower the consumer’s path to purchase as they shop on our website. We’re excited to provide our consumers an AR shopping experience like no other in the agricultural industry.”
Just Vertical’s customers will be able to view the AEVA farming system in high fidelity 3D, with full 360-degree rotation, as if they were walking directly around the item themselves.
“For retailers selling larger-sized items, like Just Vertical’s AEVA farming system, utilizing AR technologies to showcase the product online provides an edge that can push consumers toward purchase. Many are hesitant to purchase a large item online without seeing it first in their living space. Our ARitize eCommerce platform enables them to do just that,” said Evan Gappelberg, CEO of NexTech.