The Dutch pepper season has once again started for Gilad Produce in De Lier. “Red, green and yellow peppers, but we also have specialities of our Dutch market gardeners available,” says Arjen Bouma. According to the salesperson, the market is exceptionally good at the moment. “We haven’t had such a start of the season in years. Supply from Spain has dried out, because some weeks ago they harvested slightly more green peppers, which means they now have very few red peppers available.”
Arjen also expects a good market in the coming weeks. “I only expect large volumes to arrive on the market in June, when the cold production-peppers come into production. As a result, prices are considerably lower during the summer months, but expectations for the coming weeks are good. Some Spanish and Israeli peppers are still on the market, but from now on we’ll be focusing completely on the Dutch product. We can also supply organic peppers through partners.”
According to Arjen, the pepper consumption is showing an increasing line. “In part as a result of the changed composition of the population, people in the Netherlands are eating increasingly spicier foods. Supermarkets are paying more and more attention to peppers as well. Demand for hot peppers is also increasing. We, for example, are fully dedicated to our black Jalapeño variety Black Bullet, which we consider an alternative for green peppers. Both the fresh market and the processing industry enjoy working with it. We have a supermarket customer who processes it into a meatball with cheese and bacon, for instance,” Arjen enthusiastically concludes.
Besides peppers, Gilad also started with Dutch green bell peppers some weeks ago.