Whether it is because of a real awareness or a passing trend, vegetarian and vegan diets are booming. Startups and manufacturers do not intend to miss the movement.
From Fleury Michon, meat manufacturer, with its first 100% vegan steak, to Danone, world leader in yoghurt, with its ultra-fresh vegan products under the brand Alpro, manufacturers have joined the meatless food movement. Retailers are also in on this market, with Carrefour Veggie for instance. In June 2017, Monoprix also opened four small Naturalia stores in Paris, with certified 100% vegan products.
Richard Vavasseur, former spokesperson for Carrefour Veggie, declared that the enthusiasm of the agri-food leaders for 100% natural foods is “more of a substantial phenomenon to grow than a passing trend, even if they rely on customers’ trends and demands.”
Startups also rise up to the challenge of finding alternatives for products made with animal materials. The startup Tomm’Pousse, for instance, makes cheese from cashew nuts. Odontella uses vegan materials to create alternatives for seafood. As for the startup Funky Veggie, it creates ball-shaped vegan and gluten-free snacks.
“Today, we find too many processed products that have lost their original taste. Clients need to know what they are eating, where products are coming from, which explains this demand for 100% natural and for transparency. They want the product to be as raw as possible,” explains Camille Azoulai, founder of Funky Veggie.