Hazera Poland, a subsidiary of Hazera, part of the Limagrain Group, intends to extend the range of vegetable seeds offered to the Polish customers. A new business plan for operations in Poland includes strengthening Hazera’s collaboration within the Limagrain Group.
In view of its distribution of Vilmorin-Mikado products, Hazera Poland wishes to become the sole representative of all Limagrain vegetable seed companies in Poland.
Limagrain's distribution channels in Poland, currently maintained by Hazera Poland and HM.Clause Polska, will now be concentrated under Hazera Poland.
“Thanks to the efforts of our local team, we have increased our revenue in Poland over the last years. However, we are convinced that Limagrain will gain a significant competitive advantage by reshaping its distribution model in Poland and having a wider range of products, probably one of the best ranges for the Polish market,” says Rémi Bastien, CEO of HM.Clause.
“Hazera Poland aims to become the 4th largest company in the Polish vegetable seeds market,” comments Rami Dar, CEO of Hazera. “We believe that Hazera Poland is perfectly positioned to offer Polish customers a broad and unmatched range of products with great market coverage and high level of support.”
This integration project is expected to be fully implemented by the end of 2019.
While focusing on growth, Hazera Poland’s priority is to secure the continuity of deliveries of products to the Polish customers.