Ocean Mist Farms has announced the launch of its spring campaign, "Reach for the Gold", to support sales of its spring artichokes.
The brand’s "Peace, Love & Artichokes" promotion that wrapped up March 1, was Ocean Mist Farms’ first-ever marketing campaign aligned with their winter growing region in Coachella Valley, California. The company said it has seen an upward trend in artichoke consumption during the winter months, and therefore leveraged their winter supply to engage shoppers and drive purchase intent.
The campaign included a Coachella growing region web page, a sweepstakes, Google and social media advertising and email marketing. As a result, the brand shared that it earned 152,000 sweepstakes submissions, preference data from more than 27,000 shoppers, and 7.8 million brand impressions.
Beginning April 1, Ocean Mist Farms will launch its 30-day Reach for the Gold promotion with the aim to nurture their growing database of customers with weekly prize-winning opportunities through email-based trivia. According to Ocean Mist, the promotional content is designed to educate shoppers about the company’s 90 year farming legacy as well as the way they grow artichokes. In addition, the promotion will provide shoppers with tips and inspiration for enjoying artichokes, the company said.
“We take great pride in the unparalleled eating quality of our artichokes and the level of farming excellence that goes into maintaining our position as the gold standard in artichoke production,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Given the great success of the Peace, Love & Artichokes promotion, which elevated Coachella as the premier growing region for our winter artichokes, we’re excited to shine a spotlight on our core growing region in Castroville, California - the artichoke center of the world!”
Castroville is the original home to Ocean Mist Farms’ artichokes. The company says the coastal, Mediterranean-like climate in this central California area is a natural fit for this Italian vegetable that thrives best in the area’s mild temperatures.
For more information:
Diana McClean
Ocean Mist Farms
Ph: +1 (831) 770-6435
dmcclean@oceanmist.com
www.oceanmist.com