June 26, Venlo

"How vertical farming can disrupt and innovate the hospitality industry"

Cristian Toma, Eco Convergence Group, will talk about "How vertical farming can disrupt and innovate the hospitality industry" at Vertical Farming Conference on June 26, during AgriFood Innovation Event 2019 in Venlo, The Netherlands:

The vertical farming industry is now at the peak of expectations. However, this favorable window will close soon if we – as an industry – do not prove our economic viability. This is particularly challenging in a commoditized industry such as fresh produce supply. Technological innovation does not automatically lead to economic success – it must be applied in the right business context.

My presentation discusses how vertical farming can disrupt and innovate fresh produce supply in the hospitality industry. In order to be successful in a commoditized industry, one must be able to build durable customer relationships.

Vertical farming provides a platform that can be used as a catalyst for creating customer value, and the presentation shows how this can be achieved in the context of the hospitality industry. Read more

Dr. Toma is the founder and CEO of Eco Convergence Group (ECG), a US company that has developed the HyCube, a data-driven vertical hydroponic system combining semiconductor industry-inspired controls with plant science to produce high-yields of superior quality vegetables. ECG rolls out its HyCubes in the hospitality and food services industries in the US and abroad. Dr. Toma has over 25 years of professional experience with both Fortune 500 and start-up companies, in technology development, R&D management, as well as technical expertise in biomedical signal and image processing. Prior to founding ECG, Dr. Toma had worked for Lucent Technologies, Medeikon, Becton-Dickinson, and G-Tec. Dr. Toma holds a Ph.D. in Electrical Engineering from the Polytechnic University of Bucharest, and a PD Eng. degree in Software Technology from the Eindhoven University of Technology.

The conference is part of the two-day global AgriFood Innovation Event in Venlo, The Netherlands. The event will include a two-day expo, four conferences - 3D Food Printing Conference, Healthy Nutrition Conference, Vertical Farming Conference and Smart Farming Conference and more activities such as lab tours, demo corners.

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