The state government announced that it will seek the denomination of origin of the Guajillo chili to give added value to the chili from Zacatecas.
Alejandro Tello Cristerna, the state governor, estimated that this decision of the Mexican Institute of Intellectual Property (IMPI) would lead to greater profits for those who plant and harvest it, which in turn would have a positive impact on the generation of more and better jobs.
According to the definition of the IMPI, the denomination of origin is the name of a geographic region of the country that serves to designate a product originating from the same.
He added that the entity was the largest producer of chili; Zacatecas is responsible for 90 percent of the production of this species, while the remaining 10 is distributed in other entities, such as Durango and Aguascalientes.
During his visit to the Chilza company, Tello Cristerna said that they needed to add value to this product from Zacatecas, which faces the challenge of competing with Chinese and Peruvian chilies mainly. Thus, achieving a designation of origin would improve marketing conditions and profits for farmers.
He said that Fresnillo, Calera, and Villa de Cos were the main producing regions and that obtaining the denomination of origin would benefit small producers, as they gain up to five pesos more per kilogram.
However, he did not specify when they would make the formal request before the IMPI.
The Chilza company provides this processed product to the company Pepsico, to be used in its line of fried foods.
At the beginning of last year, the IMPI granted the designation of origin to yahualica chili, whose production is registered in the municipalities of Yahualica de Gonzalez Gallo, Mexticacan, Teocaltiche, Cañadas de Obregón, Jalostotitlán, Encarnacion de Díaz, Villa Hidalgo, Cuquio and Ixtlahuacán del Río, Jalisco, as well as in Nochistlan de Mejía and Apulco, in Zacatecas.
The guajillo chili belongs to the Capsicum annuum species and it is one of the different varieties of the mirasol chili.
It has fruits of varied sizes, colors and flavors; fresh, it goes from red to cherry, and when it is dry it receives different names: cascabel chili, guajillo, catarino, and costeño, among others.