"Berries have become a new favorite for Chinese consumers in recent years. Berries have a considerable potential for growth in the Chinese market. Let us take the outstanding blueberry as an example. The Joy Wing Mau Group maintains keen consumer insight for their high-end fruit brand 'Joyvio Blueberry' in order to provide suitable services targeted at consumers who have high demands for the product quality of berries." This is according to Li Liang of Joy Wing Mau Group.
Promotional activity for Joyvio blueberries
"Joy Wing Mau is a leading company that sets standards for the blueberry industry through their 'globalized organisation, integrated supply chain management, and the ability to trace the product along the entire journey from the production area into the hands of the consumer'. Joy Wing Mau owns the largest blueberry plantation in China, which covers a surface area of 1,333 hectares. This plantation includes China's leading research and development center for technology that can be applied in large-scale blueberry plantation, as well as a fresh blueberry processing center. Joy Wing Mau has additional plantations in Peru and Chile, two global representatives of the blueberry industry. As for our marketing activities, we organize large-scale promotional activities in such first-tier cities as Beijing, Shanghai, Guangzhou, and Shenzhen. After several years of hard work, Joyvio Blueberry has become the leading blueberry brand in China.
Joyvio Blueberry plantation in Qingdao
Joyvio Blueberry engineering research and development center in Qingdao
"In addition to our own blueberry plantations, Joy Wing Mau also set up a joint venture with one of the leading companies in the Chilean berry industry, Hortifrut. Together we established a new company in China for the plantation and distribution of berries. We realized our aim of 'an uninterrupted supply of berries to the Chinese market all year long'. We have increased our presence in large-scale global fruit and vegetable expositions in recent years. We come in touch with suppliers from production areas all over the world through our specialized global purchase structure, and we hope to make our voice heard: we have a profound understanding of Chinese consumers and we have specialized service teams in the fields of research and development of plantation management, post-harvest processing, global purchasing, distribution and storage, marketing and retail channels, and brand promotion. We have sufficient capability and strength and confidence to provide our partners with comprehensive services. We are about to open four platforms for research and development, products, distribution, and marketing. We would like to operate hand in hand with global partners to make sure their products enjoy greater advantage in marketing and retail in the Chinese market, and to make sure that consumers all over China can enjoy top-quality fruit from all over the globe."
Joyvio blueberry plantation in Chile
"Chinese consumers are looking for healthy, convenient foods. Fruit is sweet, easy to eat, convenient to carry, and healthy. Many fruits have great market potential in China, avocados for example, or new grape varieties. Spanish grapes obtained permission to export to the Chinese market this year. Spain has a great variety of grapes and Chinese consumers are not yet familiar with them. The flavor is excellent. Although Spanish grape export to China is still in an early stage, we have carried out thorough research, and we think that there is a great business opportunity for these new grape varieties from Spain. We will keep a close eye on this market. And for this reason we continue to strengthen cooperation with international partners. We will carry out market research for new grape varieties and improve comprehensive, specialized services in the hope that even more top-quality fruits will enter the Chinese market."
Joy Wing Mau welcomed international partners in Berlin during Fruit Logistica
Contact person: Li Liang
Company name: Joy Wing Mau Group
Telephone number: +86 755-25928988
E-mail address: service@joywingmau.com
Company website: www.wingmau.com/