The Israeli pepper season is going satisfactorily so far, although this isn't due to European demand. "I don't think these little Israeli peppers have ever gone to Europe, but the demand from Russia and the United States in particular has been good all season," says Frank Mosterd of Gilad Produce from De Lier.
"The Russian demand was reasonable at the end of last year, but has improved greatly since January. America has had good demand all season. Because Mexico had a lot of cold periods, resulting in a low production, there has been continual demand for Israeli but also Spanish peppers and this is still the case," says Frank.
All in all it looks like it will be a good season for the Israeli peppers. We have had few highs and lows in the supply, so the season has been fairly constant. And the prices are at a very nice level at the moment, continues Frank. "We usually end the Israeli season in March but we will continue as long as the quality allows. We look at it week to week, but with this demand and these prices, it's interesting to extend the season as long as possible."
Unlike the conventional product the organic Gilad peppers mainly find their way to the European market. "These sales have gone well. The organic vine tomatoes from Israel on the other hand, have not. They will only make money if Spain has a problem."