Australia: Eggplants and cabbages show greatest purchase growth

People claim Western Australians have a penchant for brassicas, while Queenslanders are keen on fresh salad. Victorians, it seems, love their leafy Asian vegetables. The insights were released from global information company Nielsen, looking at who was eating what vegetables, all across Australia.

The Hort Innovation-funded project, Harvest To Home, (delivered by Nielsen) indicated that some fruit, nut and vegetable industries recorded up to a 12.2 per cent increase in dollar sales growth for take-home purchases in the year to November 3 2018.

In that time, eggplant (up 17.1pc) and cabbage (up 12.7pc) had the greatest growth in volumes purchased by Australian households.

Over this same period, according to queenslandcountrylife.com.au¸ market trends recorded for Western Australia show significant increases in the take-home purchases of cauliflower (at 25.3pc dollar sales growth and 11.4pc volume growth) and broccoli (16.4pc sales growth and 10.9pc growth in volume).


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