Fresh congress Gondola Storecheck

“Fresh still drives the growth of the supermarket”

“Fresh is an incredibly important part of the assortment in supermarkets. Supermarkets can be distinctive because of fresh. Fresh doesn’t just include potatoes, fruit and vegetables, but also bread and meat,” says Piet Salens of Gondola Storecheck. “During the congress we’ll look at the trends, the needs of consumers and innovations in the fresh sector with various speakers.” 

Piet Salens welcomes the guests

Six different speakers from the various fresh sectors were present in the Parker Hotel in Brussels, where the congress took place. Jan de Boeck of GfK started with an analysis of the Belgian fresh market. Jan Peeters of Albert Heijn wasn’t present because he was ill. The next to speak were Philippe Appeltans of BelOrta, Lieven Vanlommel of Starmeal and Alexander Dewispelaere of VLAM on the developments in the fresh produce sector.

Questions could be asked after the presentation

In the coming week, the presentations of the various speakers will be published.

Gondola Storecheck
The first Storecheck fresh congress was held on 21 June 2016, and focused on food retailers and Fast Moving Consumer Goods professionals. With Gondola, Storecheck organises various events for the retail sector throughout the year.

Speakers Jan de Boeck, GfK, and Alexander Dewispelaere, VLAM

Philippe Appeltans, BelOrta, and Luc de Brauwer, Pietercil

David Vanassel, Hessing, and Jo Lambrecht, BelOrta

Bart van Bael of Coöperatie Hoogstraten and Hugo Walbers of Greenyard Fresh

Mieke De Cleen, Lies Walcarius and Nicolas Pczycki of Culinor

Annelies Janssens of Aldi

Jan Somers of GS1 Belgium and Piet Salens of Gondola Storecheck

Eldrid Vindevogel, Dieter Maes and Jo Spiegeleer of Colruyt

Vicky Janse- De Jonge and Ingrid Lamme of Koninklijke Vezet

Wilfried Platteau, Quality Partner, and Wouter Dieleman

Myriam de Brucker and Emmanuel Maroy of Signature Foods

Stefan Van Boven and Veerle Dejongh 

Publication date:


Receive the daily newsletter in your email for free | Click here

Other news in this sector:

© 2019

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber