“Fresh is an incredibly important part of the assortment in supermarkets. Supermarkets can be distinctive because of fresh. Fresh doesn’t just include potatoes, fruit and vegetables, but also bread and meat,” says Piet Salens of Gondola Storecheck. “During the congress we’ll look at the trends, the needs of consumers and innovations in the fresh sector with various speakers.”
Piet Salens welcomes the guests
Six different speakers from the various fresh sectors were present in the Parker Hotel in Brussels, where the congress took place. Jan de Boeck of GfK started with an analysis of the Belgian fresh market. Jan Peeters of Albert Heijn wasn’t present because he was ill. The next to speak were Philippe Appeltans of BelOrta, Lieven Vanlommel of Starmeal and Alexander Dewispelaere of VLAM on the developments in the fresh produce sector.
Questions could be asked after the presentation
In the coming week, the presentations of the various speakers will be published.
The first Storecheck fresh congress was held on 21 June 2016, and focused on food retailers and Fast Moving Consumer Goods professionals. With Gondola, Storecheck organises various events for the retail sector throughout the year.
Speakers Jan de Boeck, GfK, and Alexander Dewispelaere, VLAM
Philippe Appeltans, BelOrta, and Luc de Brauwer, Pietercil
David Vanassel, Hessing, and Jo Lambrecht, BelOrta
Bart van Bael of Coöperatie Hoogstraten and Hugo Walbers of Greenyard Fresh
Mieke De Cleen, Lies Walcarius and Nicolas Pczycki of Culinor
Annelies Janssens of Aldi
Jan Somers of GS1 Belgium and Piet Salens of Gondola Storecheck
Eldrid Vindevogel, Dieter Maes and Jo Spiegeleer of Colruyt
Vicky Janse- De Jonge and Ingrid Lamme of Koninklijke Vezet
Wilfried Platteau, Quality Partner, and Wouter Dieleman
Myriam de Brucker and Emmanuel Maroy of Signature Foods
Stefan Van Boven and Veerle Dejongh