Orlando-based Eco Convergence Group (ECG) is bringing three of its HyTaste lettuce varieties to consumers of all 18 Lucky’s Markets in Florida over the next six weeks. The produce is currently available in two Orlando stores. It will be available at an additional five stores in Orlando, Sarasota and Naples on Saturday, Feb. 16.
Baby Bibb, Red Oak Leaf, and Crystal Lalique are the three selections of living lettuces to be sold in stores. The hydroponic lettuces are locally-grown, pesticide, fungicide, and insecticide free, as well as non-GMO. To ensure food safety, the production facilities are operated like cleanrooms.
“We’re thrilled to introduce our lettuces to Lucky’s Market shoppers,” said Cristian Toma, Ph.D., Chief Executive Officer of ECG. “We grow our produce in highly controlled environments, providing perfect conditions year-round with no seasonality, so consumers can continually purchase our products at stable prices throughout the year.”
Since its inception in 2010, ECG has focused on providing produce that is nutrient dense and has the best taste through an innovative vertical hydroponic system. The group has supplied HyTaste produce to high-end hotels and restaurants in Orlando since April 2018. This is ECG’s first time going retail, and the team has plans to expand to other retailers in the near future.