The British G's Fresh Group has taken advantage of its presence in the international trade fair Fruit Logistica, held between February 6 and 8 in Berlin, to present its next launch, ready to hit the European shelves.
Launched under the new brand Love Fresh®, G's Fresh Group is expanding its range of healthy snacking, ready-to-eat products. The launch is the result of the firm's collaboration with Philadelphia®. The new range includes four product varieties: celery, mini cucumber, mini tomato and carrot. The snacks are presented in convenient trays with about 80 grams of ready-to-eat vegetables, along with 35 grams of Philadelphia® for dipping. This makes it an ideal product for snacking in between meals.
"It is still difficult today to find healthy products to snack on-the-go between meals. At the same time, it is clear that we would all like to consume more fruits and vegetables. By combining these two ideas and following current trends and consumer habits we wanted to bring vegetables closer to consumers in a fun, healthy and comfortable way," says Aurélie Zogheib, Head of Global Brand Love Fresh®.
Love Fresh®, snacks with a 'Fresh Attitude'
"With the launch of this new range of products, we are starting to help spread the 'Fresh Attitude' across Europe, which is a lifestyle. Eating vegetables is fun, it's fresh; vegetables are colorful and healthy. Our habits are changing. We used to do 3 main meals a day and now we are eating less, but more often, up to 7 times a day," says Zogheib. "It's the beginning of the Fresh Attitude!"
With this launch, G's Fresh Group continues to bet on innovation. The new products are the latest additions to a range that also features marinated beet snacks of the Love Beets® range, or the ready-to-eat celery, which until now was included with Love Fresh® Caesar, Ranch, Garlic and Parsley and Sour Cream sauces.