TomaTech is to launch new tomato varieties in the upcoming Fruit Logistica exhibition. “We identified that both growers and consumers are, amongst other things, constantly disappointed with the flavour and sweetness of the medium sized cocktail tomatoes that were available until today", Ofer Ben Zvi, VP Marketing and Sales for the company, explains. “Based on our relationships with key stakeholders, retailers, traders and growers around the world and a deep understanding of their needs, we have answered their challenge and developed these products."
TomaTech has used their breeding experience in specialty cherry tomatoes to tailor two specific varieties of cocktail clusters to deliver consistently flavorful, uniform, firm and juicy tomatoes with good brix and high productivity that exceed customers’ and consumers’ expectations.
Introducing Savorino, a 70g attractive, uniformly round, bright red cocktail on a thick green, fresh vine of 9 firm and juicy fruits with a 7% brix. "Research shows that consumers love its sweet, zesty flavor and herby twist, distinctive and surprising tomato ‘bite’ and attractive fruity, sweet aroma. A firm fleshy juicy fruit, Savorino is perfect for slicing, dicing and quartering making it a useful all purpose tomato for many culinary preparations such as salads, pasta sauce, soups and even snacking. Growers love is excellent yield and 14 days shelf life", Ofer shows.
“Savorino is an interesting and characterful friend in the kitchen. Always surprising you with its distinctive and outstanding flavors that make you want to savor it. Savorino is the surprise in your salad and soup.”
Then there's FlavorTom, a slightly larger cocktail of 80-100g also uniformly deep red and round on a thick green, fresh vine of 6 firm and juicy fruits with a 6-7% brix. "Perfect for consumers who love a good, tasty tomato with a pleasant fruity aroma. Its fine skin and firm and juicy texture make it a tomato that’s easy to eat and prepare making it a versatile tomato in the kitchen, perfect for salads, pasta sauce, soups and in the oven. Growers love is excellent yield and 14 days shelf life", he explains.
“FlavorTom is an affable and easygoing friend in the kitchen. Always there to help you with its tasty and appetizing flavor. Firm and juicy, FlavorTom adds flavor to all your meals.”
The tomatoes are to be found during Fruit Logistica 6-8 February in Hall 11.1 Stand B-26.