Innovation is a key driver to meet customers' and consumers' needs. Bayer will showcase at Fruit Logistica its newly developed tomato, broccoli and cauliflower varieties. Delisher is a tomato variety launched under the De Ruiter brand. Delisher tomatoes are a delicious cherry plum tomato that outshines other varieties because of its sweet taste, texture, and looks. They are strongly attached to their truss, a great additional product benefit that ensures fruit will stay attached until after harvest.
A second crop deserving growers’ attention is higher yielding broccoli that delivers excellent taste. Some consumers prefer a milder and sweeter taste. Under the Seminis Bellaverde™ broccoli brand, Bayer has launched varieties like “Sibsey” – a sweeter, crunchy broccoli variety that has an appealing uniform green colour to make it also usable for snacking.
In the cauliflower segment, Bayer will showcase its new Whitex variety within the Curdivex™ cauliflower range. It has an appealing white curd and the ability to give the grower a more flexible harvest window. The crop has an easy to see curd which helps making harvest more efficient. It also has excellent shelf life with the curd staying whiter for longer, which is very appealing to retailers and consumers.
Since last year’s acquisition of Monsanto, Bayer has become one of the market leaders in the segment. Bayer’s vegetable seeds organization operates worldwide under two brands – Seminis™ Seeds for open-field cultivation and De Ruiter™ Seeds for glasshouse environments.