Italy: High-quality strawberries, but the demand is low

The Melissa strawberry variety from Basilicata is of excellent quality, but the demand is not very high. Francesco Manuzzi, an operator from the Cesena Wholesale Market, described this trend.

"At the moment, I have contacts with a couple of Southern Italy companies, one in Basilicata, and another in Sicily. The Melissa strawberries from Basilicata are of excellent quality. The price is around 5.5 euros/kg. Despite the incredibly good organoleptic qualities, the demand is not that high. For instance, prices were three times higher during the Christmas period, but customers did not purchase any. In the next days, I will have the Candonga production available".

Francesco Manuzzi

Manuzzi has a farming company occupying 30 hectares in the Cesena area. For six months per year, he carries out direct marketing. The remaining part of the year, he is active in the Cesena Market, where he sells his own products or the ones he purchases from Southern regions.

Manuzzi continued, "The produce from Sicily is excellent as well. It has a good Brix degree and the price is lower, around 4 euros/kg. I have direct relationships with the companies: we always find a middle-ground as I am a farmer myself, and therefore I know what farming and trying to get revenue mean".

Green and fava beans coming from Basilicata and Sicily have been marketed in these days, too. However, courgettes definitely stand out, as the demand is high and there is a shortage caused by the frost waves occurred in the first days of January. In some areas of Sicily, the production dropped by more than 50%.

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