Savéol: zero-pesticide selection voted Product of the Year 2019

The Savéol cooperative of growers responds to the consumers’ concerns about nutrition, health and the environment. For 35 years already, it has been developing natural solutions instead of resorting to pesticides.

Convinced that its model meets the requirements of an eco-responsible agriculture, the cooperative innovates by proposing a third way, a tomato selection which is pesticide-free from the flower to the plate: Cherry tomatoes, Pigeon heart, Cocktail, Torino, Gourmet collection...

These pesticide-free tomatoes do not receive any synthetic treatment which guarantees the absence of any trace of pesticide on the end product!

The growers are proud of their approach which is unique in the fruit and vegetable sector. This allowed the zero-pesticide range of Savéol to be elected Product of the Year 2019, based on four key criteria: appearance, discernible novelty, purchase appeal and satisfaction.

What is Product of the Year?
Elected Product of the Year is the largest logo organization in the world, expressing consumer votes for product innovations. Founded in France in 1987, it is now active in more than 40 countries around the world, on all continents. Its ambition: to guide consumers while offering a simple and efficient way for the brands to promote their products.

 

For more information:
Savéol
65, rue Chardon Lagache 75016 paris
Phone: +33 (0)1 42 30 81 00 
Guillaume Constantin - g.constantin@rpca.fr 
Laurence Fauchet - l.fauchet@rpca.fr 
Pauline Vial – p.vial@rpca.ff 
www.rpca.fr 


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