According to recent research, all types of microgreens contain a vitamin concentration 10 to 15 times their amount in mature produce. A person who consumes 15 grams of microgreens is as if he/she had eaten 200 grams of mature produce. To illustrate, if you eat 15 grams of microgreen broccoli, it's as if you ate 10 broccoli stems.
2BFresh identified this fact and is introducing a new product to the market from the microgreen family that maintains high nutritional values and attractive appearance, in two colors – red and white: a pack of "mini-radishes" and "mini-turnips", a pair of mini-greens that is also included in the "Chef Kit", the round package that contains 4 types of micro-leaves serving as a garnish for different dishes.
Aiming to emphasize these high nutritional values, the company has switched its product packaging to convey the health message. According to israelagri.com¸ introduction of the new packaging will take place at the company's pavilion at the upcoming Fruit Logistica Fair in Berlin in February 2019.
Demand for micro products is increasing, so to supply it 2BFRESH is expanding its production facilities. The company currently grows microgreens at two sites in Israel: at Moshav Olesh (Emek Hefer), and in the Arava. In addition, they have established a plantation in Switzerland that serves the local market. Swiss consumers enjoy the possibility of purchasing these products at 350 sales points in local marketing chains.