With the combination of green products and well-known, prominent public figures, Landgard has successfully been providing new impetus to the green sector for many years. The producer cooperative now continues this recipe for success, teaming up with sympathetic German boxing legend Axel Schulz. 
Axel Schulz is a former heavyweight who was one of Germany's most prominent professional boxers. His enthusiastic and witty demeanor appeals to the public even after his active sports career, and now he is a moderator and sports commentator. Today, Axel Schulz also works as an entrepreneur, for example with his own barbecue sauce line and trendy snacks.
With the new "Axel Schulz" portfolio, Landgard and elite athletes are now jointly offering viable arguments for trendy floral and plant products and fresh fruit & vegetables, through products, concepts and funny presentations.
New dream team
"As a boxing legend, Axel Schulz stands for honest and authentic athleticism without unnecessary bells and whistles, but with a lot of humor and heart. This is exactly what we want to reflect in our new joint products", says Armin Rehberg, CEO of Landgard eG, of the objective of the new cooperation. Just in time for the International Green Week (IGW 2019, 18-27 January 2019, Messe Berlin), the International Plant Fair (IPM 2019, 22-25 January 2019, Messe Essen) and Fruit Logistica (6-8 February, 2019, Messe Berlin), the new dream team of Axel Schulz & Landgard presents its first products and concepts under the boxing legend brand.
With the cheeky slogan "Da blüht dir wat" and funny greeting cards sporting "AXEL's Violets" you can now give a flowery gift to your loved ones."AXEL's Grill Herbs" and "AXEL's Grill Vegetables" are the perfect match for a trendy barbecue, as well as a healthy addition to any barbecue party.
Seeing boxing legend Axel Schulz live
Trade fair visitors can meet likeable, exceptional athlete Axel Schulz live during two Meet & Greet events at
- IGW 2019 (18 January 2019, 2 pm, Stage 9, Messe Berlin)
- IPM 2019 (January 24, 2019, 10 am, Landgard booth, Hall 1, Stand E21, Messe Essen)
- Landgard Green Hour at Fruit Logistica 2019 (7 February 2019, from 5 pm, Landgard booth, Hall 20, Stand B -02, Messe Berlin).
For more information: www.landgard.de
New product line delivers powerful, healthy arguments for fresh products