This extraordinary container is a very good example of agricultural producer promotion. Cristóbal Casillas Silva, Senior Director of Production Mexico at Nature Sweet, has posted a video on LinkedIn where he presents it. The packaging is shown by Pablo, a producer of Planta San Isidro.
In Silva's post, he mentions that it is an acknowledgement and an expression of gratitude to the people who make it possible for NatureSweet to have the best tomatoes in North America every day.
"Transforming the life of field workers is a commitment for #NatureSweet and our #EFI certifications are a testament to this."