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Philippines: Lettuce grower lets customers pick their own

Romaine Organics, a certified organic farming company in Batac City, is opening its farm to the public once again for another first in the region – the “Pick and Pay” promo.

Under the offer, customers are allowed to go around the farm, pick locally-grown lettuce themselves, and pay for their harvest.

Romaine Organics is owned by the Ganiron family, whose farm is located in Barangay Ben-agan, Batac City. The company is being run by John Lei and his father Romeo, both multi-awarded farmer-entrepreneurs in the locality.

According to John Lei, who is farm management supervisor of Romaine Organics, the price of their organic and hydroponic lettuce is currently pegged at PHP250 per kg.

Adjacent to their residence in Ben-agan village is a showcase of auto-switched hydroponic lettuce that can be harvested at the Ganirons’ 10-meter by 8-meter greenhouse.

Read more at Northbound Philippines News Online (Leilanie Adriano)