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Tomatoes: high on consumer health poll

Tomatoes are strongly associated with health and are the star ingredients of the Mediterranean Diet, research by carotenoid experts Lycored has shown. They surveyed 329 consumers who were presented with a list of 14 fruit and vegetables and asked to pick the 5 they most associated with health.

Food Ingredients 1st were told green leafy vegetables, chosen by 77 percent of respondents, topped the poll. Tomatoes were picked by 74 percent, ahead of onions, garlic and leeks (54 percent); citrus fruits (54 percent); and cabbage, cauliflower and broccoli (50 percent). Over half (52 percent) of respondents said tomatoes were among the five fruit and vegetables they would be most likely to describe as a “superfood.”

When they were asked which fruit and vegetables they most associated with the Mediterranean diet, 91 percent of consumers named tomatoes, ahead of peppers (81 percent); onions, garlic and leeks (76 percent); and citrus fruits (65 percent).