Giovanni stresses that, despite the summer drought, his company recorded a 20% increase in cultivated areas and therefore in production. "As it rained very little between October and November, the produce is of excellent quality with no waste."
Pasquariello chose not to use festive packaging but instead introduced new 500 gr to 1 kg packs for fennel, as requested by a foreign client. "But we cannot talk about a trend."
"Our fennel is doing well in France, while broccoli is popular in Germany, Switzerland, Austria and Poland, where volumes exported and the number of clients are increasing. There is no explanation, I can just say Polish companies are becoming more and more reliable. Maybe the Polish economy is stabilising. My clients include both small supermarkets and large importers."
90% of (filmed) broccoli and cauliflowers is exported. "I have reconsidered international fairs and specialised events as they seem to work, feedback is very good."
"It's not possible to know what to expect, everything depends on the weather."