- Senior Agronomist/Horticulturist and Agronomy/Horticulture Manager
- Growers & Assistant Growers
- Plant Biologist
- Ripening Officer Bananas / Exotics
- Grower and Nurser
- Farm Manager
- Floriculture Production Planning Manager
- Agricultural Mechanic / Crop Sprayer Operator
- Technical Services Manager
- Quality Controller
Top 5 -yesterday
- Yuksel Seeds expands its presence in China
- In eight years, Ranjit Singh has become one of New Zealand’s largest telegraph cucumber growers
- Berry farm cluster model from Panama to the globe
- Cloth washer thoroughly cleans shredded cloth during crop changes
- UK: £60m worth of food wasted due to lack of workers, NFU warned
Top 5 -last week
- Top tips for growing lettuce in a greenhouse
- UK: Grower reduces greenhouse temperature by more than 6°C during heatwave with no cooling, fog systems
- New packaging for hydroponic fertilizer launched
- Taking the wisdom from indoor farming and bringing it into greenhouses
- "Kawaguchi tomato variety good option for consumer, but also good for the grower"
Top 5 -last month
Growing Forward 2 helps Ontario greenhouse veggies go global
by Lilian Schaer
OGVG represents 212 growers from southwestern Ontario to Ottawa and Niagara Region with over 3,000 acres of greenhouse pepper, cucumber and tomato production. Most of their North American markets are less than a day’s drive away.
“With year over year growth in our sector averaging six per cent per year, we are consistently focused on new market development in the U.S. and overseas,” explains Jacquie Trombley, OGVG’s Marketer Liaison Officer.
Those efforts included programs to enter the Pan Pacific market and two projects focused on OGVG’s valuable U.S. markets, as well as development of a strategic plan for entering the North American food service market that includes restaurants, hospitals, and educational institutions.
“We are heavily reliant on Canada and the United States for distribution so we wanted to explore the Pan-Pacific region, setting our sights on Hong Kong and Shanghai specifically,” Trombley says. “We had three projects funded through GF2 that have significantly helped us open doors in that region.”
OGVG representatives attended trade shows and meetings with qualified produce buyers, retailers and government officials in Hong Kong and Shanghai to sample product and gauge interest in fresh Ontario greenhouse cucumbers. Through those relationships, the organization also developed its own branding and packaging for direct-to-retail export into Shanghai.
There will soon be regular shipments of Ontario greenhouse vegetables into the Pan Pacific Region, and OGVG is continuing its own market development activities in Asia as well.
U.S. market development activities included an extensive two-year demo program aimed at getting consumers and retailers in the Midwestern and Northeastern U.S. to try Ontario grown greenhouse vegetables.
“The success of this demo program was phenomenal and OGVG has made the decision to continue it, funding it exclusively through our own budgets,” Trombley says. “We have seen a significant increase in the number of participants and retailers and the overall reach of this program.”
OGVG also ran a successful outreach program for about 1,500 retail locations in the Southeastern U.S. focused on merchandising techniques and proper storage temperatures for all three commodities to ensure produce is being displayed correctly, reduce shrink and enhance flavour profiles.
Greenhouse vegetable grower and marketer Pure Flavor had long been interested in shipping internationally as well as working more directly with its U.S. markets.
Director of Marketing Sarah Pau credits the OGVG initiatives with helping the company expand its markets and take advantage of new opportunities, as well as develop educational tools to reach consumers.
“The Growing Forward 2 program has helped us explore market development opportunities. Expansion into international markets will help grow our business and requires a different strategy than working domestically. The Growing Forward 2 program has really helped us better understand the Chinese market and related demographics,” explains Pau.
“The product sampling opportunities really help with introducing Ontario grown vegetables to new markets. A positive first-hand experience can help us gain momentum organically with consumers which will strengthen relationships with our retailer partners,” she added.
These projects were funded in part through Growing Forward 2 (GF2), a federal-provincial-territorial initiative. The Agricultural Adaptation Council assists in the delivery of GF2 in Ontario.
For more information:
Agricultural Adaptation Council
381 Elmira Road North, Unit 1
Guelph, ON N1K 1H3
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-08-16 Angelique Chen designs device to simplify small-space farming
- 2022-08-16 Berry farm cluster model from Panama to the globe
- 2022-08-12 US: Larry Ellison is feeding Hawaii from his high-tech hydroponic farm on Lanai
- 2022-08-12 Technology upgrades and a brand refresh for Australian strawberry producer
- 2022-08-12 Special restaurant experience: 3D visualization of the food's journey to your plate
- 2022-08-11 James, Jack and the 13 feet cucumber plant
- 2022-08-10 UK: "Now into its 16th season, this site is still extremely efficient"
- 2022-08-09 How Singapore is turning multi-story car parks into farms
- 2022-08-09 Italy: New 2 hectare project makes products available all year round
- 2022-08-09 Dutch Berries: 20 hectares of high-tech strawberry cultivation
- 2022-08-08 Japanese strawberry grower increases production thanks to hanging kit
- 2022-08-08 IE: Boyne Valley community greenhouses helping to feed the hungry
- 2022-08-08 NZ: Downsizing crops, but passion for tomatoes remains strong
- 2022-07-22 Belgium: "In comparison to last year, we’ve doubled production, as well as our revenue"
- 2022-07-22 China: New demand for leafy vegetables brings opportunity to the industry
- 2022-07-21 China: Looking into a 73 hectare greenhouse park
- 2022-07-19 How plants are cooling greenhouses during the heatwave
- 2022-07-14 US (NY): Food trends are driving the demand for specialty mushrooms
- 2022-07-12 German retailer Kaufland and horti-family Reichenspurner open new greenhouse
- 2022-07-11 "New farms start operating by the end of the year"