Australia: Cross-border e-commerce agreement to benefit growers

The Australian Made Campaign has signed a memorandum of understanding (MoU) with the Guangdong Cross-Border E-commerce Industry Association (GCEIA), to promote locally made and grown products to Chinese e-commerce businesses catering for the increasing demand for Australian goods.

The GCEIA is a hub for more than 2000 members of the Chinese e-commerce sector, including e-commerce platforms, retailers, marketing and logistics companies.

The MoU was signed in the presence of Austrade’s Deputy Consul-General and Senior Trade Commissioner (Guangzhou), Paul Sanda, at the China International SME Fair, held in Guangzhou, China this month.

Australian Made Campaign Chief Executive, Ian Harrison and GCEIA Chairman Min Cui shake hands after signing the MoU at the Chinese International SME Fair in Guangzhou

The formal MoU signing followed an address by Australian Made Campaign Chief Executive, Ian Harrison, at a special ‘Australian Made’ event within the fair, on the important role the Australian Made, Australian Grown certification trade mark plays in sourcing authentic Australian-made products.

As part of the MoU, the GCEIA will educate Chinese e-commerce players about the symbol, and promote the online product directory at Only products that have been certified as having been made or grown in Australia can feature on this platform, which showcases the largest consolidated range of certified Australian-made and grown goods the country has to offer.

Mr Harrison said the MoU would offer local businesses a valuable channel to market.

“Cross-border e-commerce is a lucrative opportunity for Australian businesses unable or unwilling to access the Chinese market via traditional trade channels, due to size, time or cost constraints,” Mr Harrison said.

“Local knowledge is everything, and the GCEIA can connect Australian businesses with the resources and contacts they need to start out or expand their sales in China.”

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