Agricool now has a warehouse outside of Paris where it can A/B test all these things using refrigerated rooms. Then, it can manufacture containers tailored to Agricool’s needs. The company has produced 6 prototypes over the last 12 months. But that was just step one. Eventually, Agricool wants to outsource the production of those containers and put them around big cities globally.
This summer, the startup is going to put five containers around Paris. One in Bercy, another one next to Vente-Privée’s office, another one on Asnière’s market, etc.
“At first they tell you that strawberries are not going to have a great taste with LEDs, but they like them when they try them,” co-founder and CEO Guillaume Fourdinier told me. “Then they tell you that you can’t scale production, but you scale. And then they tell you you can’t distribute and now we’re going to distribute.”
A 250g pack of strawberries is going to cost €4. On average, Fourdinier says that organic strawberries coming from France cost around €6.70 for 250g.
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