Here's why you should be using social media for your farm
Using social media for marketing can seem like a frivolous pursuit, and that skepticism is accelerated by myths about social media marketing like, “I have to be extroverted” or “nobody wants to hear about the minuscule details of my farm”.
In reality, when you put the potential of social media into context, media platforms like Twitter, Instagram, and Facebook can serve as a powerful connection to your customers, farm advocates, and community.
When you have a strong connection to these people, you’re able to collect information on their preferences, values, and the opportunities that they offer. In return, you’re able to grow produce especially for them. In short, social media allows you to produce a closer match to exactly what your customers want. That means that you sell easier, achieve your farm mission better, and grow with a more concentrated sense of purpose than ever before.
When you understand the true potential of social media, you’re left asking the question, “Why wouldn’t I use social media?”
Read more at Upstart University