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US (TX): Dallas' Central Market grows salad behind the store

The Dallas-based specialty food division of H-E-B has cooked up an idea to turn fresh on its head with leafy greens and butter lettuce still attached to the roots and technically still alive.

Beginning in May, the store at Lovers Lane and Greenville Avenue in Dallas will have a crop of about half a dozen varieties of salad greens ready for customers to purchase.

The greens will be harvested just a few dozen steps from the store’s produce shelves.

They’re being grown out back, behind the store in a vertical farm inside a retrofitted 53-foot long shipping container. Inside, four levels of crops are growing under magenta and other color lights. In this controlled environment, there’s no need for pesticides and no worries of a traditional farm or greenhouse that it’s been too cloudy outside.

Central Market has been working on the idea for about a year with two local partners -- Bedford-based Hort Americas and Dallas-based CEA Advisors LLC -- in the blossoming vertical and container farming business.

“We’re the first grocery store to own and operate our own container farm onsite,” said Chris Bostad, director of procurement, merchandising and marketing for Central Market.

There’s a Whole Foods Market store in Brooklyn, New York with a greenhouse built on the roof, but it’s operated by a supplier, urban farmer Gotham Greens.

The difference, Bostad said, is that “we can grow whatever our customers want versus someone who is trying to figure out how to cut corners and make a profit.”

Read more at Dallas News
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